The fastlane frameit alternative for App Store & Play Store screenshots.
Open-source command-line device framing for CI pipelines. Launch Shots is free with no watermarks, translates your screenshots and listing copy into 84 store languages, and publishes both straight to App Store Connect and Google Play Console.
Free forever. No credit card. No watermarks.
- No card
- required
- Zero
- watermarks
- 100k+
- shots created
- 110+
- templates
- 2,000+
- builders
If your screenshots are captured automatically in CI and you want the whole pipeline in version control, fastlane is the right answer and no hosted editor competes with it. Launch Shots is for the case where the screenshots are a design problem rather than a build step — and for people who would rather not maintain a Ruby toolchain and an ImageMagick install.
frameit is an action in fastlane, the open-source Ruby toolchain for automating iOS and Android releases. It puts device frames around screenshots from one command, supports iPhone, iPad, Mac and many Android devices in portrait and landscape, and can add configured backgrounds and text above or below the frame. Titles can be localized through .strings files. It needs ImageMagick installed, and pairs with fastlane's deliver (App Store Connect) and supply (Google Play) for upload. It is free and open source.
Automation and cost. It is free, it is open source, it runs in CI, and once configured it regenerates every screenshot for every device and locale without anyone opening an editor. For a team shipping on a regular cadence, that is a real advantage.
frameit frames screenshots; it does not design them. Layout, backgrounds and typography are configuration files rather than a canvas, there is no template library, and getting a polished result takes real setup time plus a Ruby and ImageMagick toolchain. People use Launch Shots when the screenshots need to look designed rather than generated, and when they would rather not own that pipeline.
Teams that capture screenshots in CI and want framing, upload and release fully scripted and version-controlled.
Launch Shots vs fastlane frameit, feature by feature
fastlane frameit details checked against their own site and store listing in August 2026. Pricing in this category changes often — check fastlane frameit for current rates. Spot something out of date? Tell us and we’ll fix it.
| Feature | Launch Shots | fastlane frameit |
|---|---|---|
| Free with no watermark | Yes — every export, every plan | No watermark — free and open source |
| Free plan allowance | 1 full screenshot set / month, no card | Unlimited — open source |
| Apple device frames | iPhone, iPad, Apple Watch, Mac | iPhone, iPad and Mac frames |
| Android device frames | Pixel phones, plus Android phone and tablet export sizes | Yes — many Android devices |
| Store languages | 3 free · 15 with credits or the Launch Kit · all 84 on Unlimited | Localized titles via .strings files |
| Templates | 100+, added weekly | None — configuration-driven |
| Device frames | 50+ frames | Device frames, portrait and landscape |
| Direct upload to stores | Yes — App Store Connect + Play Console, multi-account | Yes — via fastlane deliver and supply |
| ASO console | Free on every plan — listing audit, keyword rank tracking, impact analysis | No |
| Platform | Web — any OS, any browser | Command line (needs Ruby + ImageMagick) |
| Subscription required | No — credits and the 14-day Launch Kit are one-time | None — free and open source |
| Pricing | Free · from $1.93/credit · $39 Launch Kit · $19/mo or $149/yr unlimited | Free |
Now Launch Shots manages the whole listing, not just the screenshots.
The copy around your screenshots is half the listing, and it is usually the half that gets edited in a browser tab at midnight. Launch Shots reads it from the store, keeps every locale in one place, and writes it back when you are ready.
Listing — every locale
One grid · every locale · written back
- 01
Pull the live listing
Connect App Store Connect or Google Play with your own credentials, add an app, and every locale you have already published comes down as an editable draft.
- 02
Edit every field
Name, subtitle, description, keywords, promotional text, what’s new. Each one is checked against the store’s character limit while you write, so nothing gets rejected on submission.
- 03
Translate the rest
Write once in your source language and translate into the others. When the source copy moves, only the translations that went stale are flagged — hand-edited ones are left alone.
- 04
Publish copy and screenshots together
Bind your screenshot sets to a locale and push both back in one run. Anything that changed on the store since you pulled is shown side by side before a word is written.
Pulling, editing and translating are free. Credits are only spent when something is written to the store — 1 per locale published.
Launch in every language, not just English.
Translate a single screenshot into every App Store & Play Store language in one click. AI preserves your layout, fonts, and design — no re-design, no manual copy-paste. Right-to-left scripts and non-Latin characters just work.
Same screenshot · Every market · One click
Source
Plan your perfect week
Focus on what matters. Every day.
Localized
Plan your perfect week
Focus on what matters. Every day.
Every store language
From Spanish to Swahili
1-click workflow
No manual re-typing
Layout-preserving
Fonts, spacing, design intact
RTL & non-Latin
Arabic, Hebrew, Hindi, Thai
Loved by app creators.
Here's what people are saying after using Launch Shots for their app launches.
"I've tried a whole bunch of these tools, and this is BY FAR the best."
Downgate Labs
"Amazing tool, every developer should use to improve Appstore/Playstore marketing for your app(s)."
George
"I spent weeks teaching myself image editing just to make an app store display and it wasn't working out. I'm so glad I searched out a better way and found Launch Shots."
Jeff
"Thank you for making this tool! You are a saviour!"
Fenil
"Used this to generate some images for a Product Hunt launch — and I learned about this app on Product Hunt :) All in all, a pretty good experience. I was able to do everything I wanted. The ease of using the device frames was my favorite feature."
Ethan
"Really thanks to you and the developer team for this whole easy-to-use experience — and it's free! Thanks so much, you don't know how much you helped me."
The Rock
"Amazing"
Get Spnsr
"Straight forward and into the point, no complexity."
Mostafa
"Nice and clean."
Waleed
Frequently asked
Is fastlane frameit free?
Yes — fastlane is fully open source and free to use, including frameit. It requires ImageMagick to be installed and is driven from the command line.
Can fastlane upload screenshots to the stores?
Yes, through sibling actions: deliver uploads to App Store Connect and supply uploads to Google Play. That makes fastlane a complete pipeline if you are comfortable configuring and maintaining it.
Why use Launch Shots instead of fastlane?
Because frameit frames screenshots rather than designing them — there is no template library or visual canvas, and layout is configuration. If the look of your screenshots matters and you would rather not maintain a Ruby toolchain, Launch Shots gives you a designed result and still uploads to both stores. Plenty of teams sensibly use fastlane for capture and a design tool for the visual layer.
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