The Figma alternative for App Store & Play Store screenshots.
Professional design tool many teams use to build store screenshots by hand. Launch Shots is free with no watermarks, translates your screenshots and listing copy into 84 store languages, and publishes both straight to App Store Connect and Google Play Console.
Free forever. No credit card. No watermarks.
- No card
- required
- Zero
- watermarks
- 100k+
- shots created
- 110+
- templates
- 2,000+
- builders
If you already design in Figma and have a designer's time, it will produce better screenshots than any generator, ours included — you have complete control. Launch Shots exists for the part Figma leaves to you: exact store dimensions maintained across devices, translation into store languages, and upload to both stores.
Figma is a collaborative design tool, not a screenshot generator — but it is what a large share of design-led teams actually use to build App Store and Play Store screenshots, usually from a community template or an in-house frame kit. The free Starter plan allows unlimited drafts. Professional is $16 per full seat per month (dev seats $12, collab seats $3); Organization is $55 per full seat per month and Enterprise $90, both billed annually.
Ceiling. A skilled designer in Figma can make something no template library will match, reuse the team's real components and type styles, and iterate with the rest of the product team in the same file. If that describes you, use Figma.
The work is all manual: keeping frames at the exact dimensions each store requires, re-exporting when Apple changes a required size, duplicating every board per language, and exporting and uploading by hand. That is hours per launch. People use Launch Shots to collapse that into one pass, and often still design the key visual in Figma and bring it in.
Design-led teams with a designer on hand who want total control and are already working in Figma.
Launch Shots vs Figma, feature by feature
Figma details checked against their own site and store listing in August 2026. Pricing in this category changes often — check Figma for current rates. Spot something out of date? Tell us and we’ll fix it.
| Feature | Launch Shots | Figma |
|---|---|---|
| Free with no watermark | Yes — every export, every plan | No watermark |
| Free plan allowance | 1 full screenshot set / month, no card | Free Starter plan, unlimited drafts |
| Apple device frames | iPhone, iPad, Apple Watch, Mac | Manual — community frame kits |
| Android device frames | Pixel phones, plus Android phone and tablet export sizes | Manual — community frame kits |
| Store languages | 3 free · 15 with credits or the Launch Kit · all 84 on Unlimited | Manual — duplicate boards per language |
| Templates | 100+, added weekly | Community templates, not store-specific |
| Device frames | 50+ frames | Community device frame kits |
| Direct upload to stores | Yes — App Store Connect + Play Console, multi-account | No |
| ASO console | Free on every plan — listing audit, keyword rank tracking, impact analysis | No |
| Platform | Web — any OS, any browser | Web + desktop apps |
| Subscription required | No — credits and the 14-day Launch Kit are one-time | Per-seat subscription |
| Pricing | Free · from $1.93/credit · $39 Launch Kit · $19/mo or $149/yr unlimited | Free Starter · $16/full seat/mo (Professional) · $55 (Organization) · $90 (Enterprise) |
Now Launch Shots manages the whole listing, not just the screenshots.
The copy around your screenshots is half the listing, and it is usually the half that gets edited in a browser tab at midnight. Launch Shots reads it from the store, keeps every locale in one place, and writes it back when you are ready.
Listing — every locale
One grid · every locale · written back
- 01
Pull the live listing
Connect App Store Connect or Google Play with your own credentials, add an app, and every locale you have already published comes down as an editable draft.
- 02
Edit every field
Name, subtitle, description, keywords, promotional text, what’s new. Each one is checked against the store’s character limit while you write, so nothing gets rejected on submission.
- 03
Translate the rest
Write once in your source language and translate into the others. When the source copy moves, only the translations that went stale are flagged — hand-edited ones are left alone.
- 04
Publish copy and screenshots together
Bind your screenshot sets to a locale and push both back in one run. Anything that changed on the store since you pulled is shown side by side before a word is written.
Pulling, editing and translating are free. Credits are only spent when something is written to the store — 1 per locale published.
Launch in every language, not just English.
Translate a single screenshot into every App Store & Play Store language in one click. AI preserves your layout, fonts, and design — no re-design, no manual copy-paste. Right-to-left scripts and non-Latin characters just work.
Same screenshot · Every market · One click
Source
Plan your perfect week
Focus on what matters. Every day.
Localized
Plan your perfect week
Focus on what matters. Every day.
Every store language
From Spanish to Swahili
1-click workflow
No manual re-typing
Layout-preserving
Fonts, spacing, design intact
RTL & non-Latin
Arabic, Hebrew, Hindi, Thai
Loved by app creators.
Here's what people are saying after using Launch Shots for their app launches.
"I've tried a whole bunch of these tools, and this is BY FAR the best."
Downgate Labs
"Amazing tool, every developer should use to improve Appstore/Playstore marketing for your app(s)."
George
"I spent weeks teaching myself image editing just to make an app store display and it wasn't working out. I'm so glad I searched out a better way and found Launch Shots."
Jeff
"Thank you for making this tool! You are a saviour!"
Fenil
"Used this to generate some images for a Product Hunt launch — and I learned about this app on Product Hunt :) All in all, a pretty good experience. I was able to do everything I wanted. The ease of using the device frames was my favorite feature."
Ethan
"Really thanks to you and the developer team for this whole easy-to-use experience — and it's free! Thanks so much, you don't know how much you helped me."
The Rock
"Amazing"
Get Spnsr
"Straight forward and into the point, no complexity."
Mostafa
"Nice and clean."
Waleed
Frequently asked
Can I make App Store screenshots in Figma?
Yes, and many teams do — usually starting from a community template or an in-house device frame kit. You set up frames at each store's required dimensions and export manually. It gives you complete control at the cost of doing the store-specific work yourself.
Is Figma free?
The Starter plan is free and allows unlimited drafts. Professional is $16 per full seat per month, with dev seats at $12 and collab seats at $3; Organization and Enterprise are $55 and $90 per full seat per month, billed annually.
Why use Launch Shots if I have Figma?
For the repetitive parts. Store dimensions are maintained for you across every device size, text translates into store languages without duplicating boards, and finished sets upload straight to App Store Connect and Google Play Console. A lot of people design the hero visual in Figma and use Launch Shots to turn it into the full localized set.
Mockuuups Studio alternative
Mockup-focused design tool with a large device and lifestyle library
PreviewedPreviewed alternative
3D mockup generator with a strong device animation library
Screenshot.rocksScreenshot.rocks alternative
Free browser and mobile screenshot mockup tool
ButterKitButterKit alternative
macOS-native screenshot studio for Apple platform developers
