Is there a completely free app store screenshot generator with no watermark?

Yes, a few. Launch Shots has no watermark on any export, including the free plan, which allows one full screenshot-set download per month. AppDrift’s pricing page says free exports carry no watermark. The DIY routes are also watermark-free: Figma’s free Starter plan and fastlane frameit, which is open source. Check each tool’s pricing page before you commit, because free tiers change.

Can I use free screenshot generator exports commercially on the App Store?

It depends on the licence, not just the watermark. Previewed’s free Lite tier is under a Creative Commons attribution licence, and AppScreens’ free plan carries a licence for your own app only. Launch Shots exports on the free plan are watermark-free and usable on your store listing. Read the licence line on a tool’s pricing page, especially if you are making screenshots for a client.

Do free screenshot generators support both iPhone and Android sizes?

Most web-based generators cover both App Store and Google Play, but the free tier sometimes limits which sizes you get. AppScreens’ free plan, for example, lists essential iOS and Android sizes only. ButterKit is a macOS app focused on Apple platforms that also has Android frames. Check that the free tier exports the exact sizes App Store Connect and Play Console ask for, not just a generic phone frame.

Is a free screenshot generator good enough for a first app launch?

Usually, yes. A first launch needs one set of five to eight screenshots in one or two languages, for one or two device sizes. That fits inside most free tiers that don’t watermark. Where free plans run out is localization, many device sizes, frequent redesigns and client work, which is the point most tools are designed to start charging.

What is the cheapest way to make app store screenshots without a designer?

The cheapest route in money is a free, watermark-free generator or a free Figma Starter template, which costs nothing but your time. fastlane frameit is free too, but expects a working fastlane setup and comfort with config files. Paid generators make sense once you need many languages or frequent updates; at that point compare one-time payments against subscriptions for how often you actually ship.

Free App Store Screenshot Generators Compared: What You Actually Get

A free app store screenshot generator almost always gives you the editor for free and charges for something else: removing a watermark, exporting more than a few screens, unlocking most templates, translating, or using the result commercially. The useful question is not “is it free?” but “which of those limits will I hit before my listing is finished?”

Below is what the free tier of each common tool actually includes, checked against each vendor’s own pricing page in October 2026, plus the two free do-it-yourself routes (Figma and fastlane frameit). We build Launch Shots, so it’s in the table too, held to the same standard.

Key takeaways

“Free” in screenshot tools usually means one of five limits: a watermark, an export or screen cap, a locked template library, an attribution or personal-use licence, or a required account.
A watermark-free export is not the same as a commercially usable one; Previewed’s free tier, for example, is licensed under Creative Commons attribution.
Launch Shots’ free plan has no watermark on any export and allows one full screenshot-set download per month with translation into 3 languages.
Figma’s free Starter plan and fastlane frameit are the two genuinely free DIY routes; both cost time rather than money.
Free tiers change often. Check the vendor’s pricing page on the day you sign up.

What does “free” mean for an app store screenshot generator?

Across the tools we looked at, a free plan restricts you in one or more of these ways:

Watermark. A stamp on the exported image. Apple and Google don’t ban a small logo outright, but it reads as unfinished and you won’t want it on a listing. Sometimes the watermark only applies to premium elements (Canva) or to preview of paid features (AppScreens).
Export or screen cap. A limit on how many screens you can make or download. A store listing needs several screenshots per device size, so a cap of five screens can be enough for one device on one store and nothing more.
Locked templates. A small starter set free, the rest paid. Fine if you design from scratch, limiting if you came for the templates.
Licence. Attribution-required or personal-use licences. This matters more than people expect, especially for freelancers making screenshots for clients.
Account or install. Some tools need no sign-up; others need an account to save or export, and native apps need a specific OS.

Translation is the sixth limit that catches people. Most tools treat localization as a paid feature, so a free plan that looks generous for one language may not be for five.

Free screenshot generators compared

This table only covers the free tier. For the full feature comparison and paid plans, see our roundup of the best App Store screenshot generators and the earlier top 5 screenshot generator tools post. Where we couldn’t confirm a detail on the vendor’s own page, we say so rather than guess.

Tool	Free tier	Watermark	iOS / Android	Notes
Launch Shots	1 full screenshot-set download per month; every template, frame and export size; 3 translation languages	None, on any plan	Both	Web app, account needed, no card. ASO console free on every plan.
AppScreens	1 saved project, 1 app, up to 5 screens, a starter set of templates, no localizations	Pro features can be previewed with watermarks	Both (essential sizes only on free)	Free licence covers your own app. Paid plans add localization and direct upload.
AppDrift	Unlimited exports; 50 AI tokens once (5 per AI campaign)	None, per their pricing page	Check their site	Free account required to save and export.
Screenshots Pro	Basic plan: all devices, all pre-made templates, all editor features, smart export for all sizes	Not stated; check their pricing page	All devices	Sign-up required. Localization starts on the paid Standard plan.
Previewed	Lite: unlimited 2D exports at 720p; no 3D or video	Not stated; CC attribution licence	Both	720p is below App Store Connect’s iPhone sizes and Google’s recommended 1080 px.
ButterKit	Free to try; cloud translation with your own API key	“Made with ButterKit” on free exports	Apple platforms plus Android frames	Native macOS app, needs macOS 26 or later.
AppLaunchpad	Check their pricing page	Their own pages disagree; check their pricing page	Both	Long-running web tool with a large template library.
AppMockUp Studio	Free web tool, no account	Not stated; check their site	Both	No paid tier mentioned on their site.
Canva	Free plan with a general template library	On premium elements unless licensed	Any size you set up	General design tool, not store-specific.

Two tools sit slightly outside the table. Screenshot.rocks is free with no paid tier and is good for a single styled mockup, but it isn’t built for multi-screen store sets. And Rotato, a Mac app for 3D mockups, is sold as one-time tiers; check their pricing page for current trial terms.

Which free limits actually matter for a store listing?

It helps to work backwards from what you need to upload. A minimal listing is one set of screenshots per store, sized for the devices you support, in each language you ship. Our screenshot size reference has the exact dimensions, but the shape of the job looks like this:

Screens: App Store Connect accepts up to 10 screenshots per device size and Google Play up to 8 per device type. Most listings use 5 to 8.
Device sizes: one iPhone set at minimum, an iPad set if the app runs on iPad, and phone (plus tablet, if relevant) for Google Play.
Languages: multiply everything above by the number of store languages you localize into.

So a free tier with a five-screen cap and no localization covers one store, one device, one language. A free tier with unlimited exports but a watermark covers everything, badly. The limits that matter most, in our experience, are watermark and licence first (they decide whether you can ship at all), then export volume, then translation.

The sign-up question

No-account tools (AppMockUp Studio, Screenshot.rocks) are the fastest way to try something. The trade-off is that nothing is saved for next time, and screenshots are not a one-off job: you’ll redo them with every redesign and every new language. If you expect to come back, a tool that saves the project is worth the sign-up.

Free DIY routes: Figma and fastlane frameit

If you’re comfortable doing the layout yourself, two routes cost nothing.

Figma (free Starter plan)

Figma’s Starter plan is free and includes unlimited drafts and access to UI kits and templates. There’s no watermark, and there are community files with App Store frame kits. The cost is time: you set up each frame at the store’s exact size, place device frames, and duplicate everything per language. We walk through it in how to make App Store screenshots in Figma.

fastlane frameit

frameit is part of fastlane, which is fully open source. It puts device frames around your screenshots with one command, supports iPhone, iPad, Mac and a set of Android devices, and can add a background and a title. Two details from its docs worth knowing: titles require a background, and you can localize titles with title.strings files in each language folder. Paired with snapshot for capture, it’s the most automatable free route, but it assumes you’re happy maintaining a Framefile.json. See automating store screenshots with fastlane snapshot and frameit.

# run from the folder that holds your screenshots
fastlane frameit

# silver frames instead of the default
fastlane frameit silver

Where Launch Shots fits

Since we build it, here is the plain version. The Launch Shots free plan is feature-complete: every template, every device frame and every export size, with no watermark on anything you download. The limits are volume and languages: one full screenshot-set download per month and translation into 3 languages. The ASO console (listing audit, keyword rank tracking) is free on every plan.

When you outgrow that, the paid options are credits (from $1.93 each in the 15-pack at $29, and they never expire), the $39 Launch Kit (14 days of unlimited downloads, publishes and localization into 15 languages), or Unlimited at $19/month or $149/year, which is the only tier with all 84 store languages. If you work from a coding agent, the same generator is available through our MCP server, and it works without a key on the free tier.

Where other tools are a better fit: Previewed and Rotato for 3D and animated mockups, ButterKit if you’re Apple-only on a current Mac and want a native offline app, and AppScreens if you want its Custom Product Page upload workflow. Our Launch Shots vs AppScreens page and the other alternatives pages go deeper on each.

Try it now

Design store-ready screenshots in minutes — free, no export watermarks.

Launch Shots is free to start. Every template (110+), 220+ device frames plus 3D mockups, AI localization, and direct upload to App Store Connect and Google Play Console. No credit card needed.

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The short version

Before you pick a free app store screenshot generator, check these five things on its pricing page:

Is there a watermark on free exports, including on templates or elements you might use?
What licence covers free exports: commercial, personal-only, or attribution-required?
How many screens or downloads does the free tier allow, and does that cover every device size you need?
Is translation included, and into how many languages?
Does it need an account, or a specific operating system?

If the answers are “no watermark, commercial, enough, as many as you ship in, and works on your machine,” the free tier is genuinely free for you. If you’d rather skip the tool question, our guide on how to make App Store screenshots covers the process regardless of what you design in.